Reduce returns with BBS address validation
BBS OptiMail gives you instant error identification, house-move and gone away alerts through a secure API-first workflow.
Save money on returns
Only pay for corrections and positive flags—stop waste before it ships.
Start fast
Onboard in minutes with a simple, three-step setup.
Switch on what you need
Address accuracy, Goneaways and Movers—toggle services without code changes.
Stay in control
Track corrections, monitor usage, and download CSV reports in your dashboard.
Create your account today
Be live in minutes—verify email, set up Direct Debit, and start saving.
How OptiMail activates your account
Create your account
Name, business email, and password.
Verify your email
Click the link we send to your inbox.
Set up Direct Debit
Handled securely by GoCardless on their hosted page.
Admin approval
We complete a quick final check.
Welcome to OptiMail
Log in to your dashboard and start validating.
Service pricing
| Service | Price |
|---|---|
| Goneaways :Detects when a person no longer lives at the supplied address, helps to stop undeliverable | 45 p per positive flag |
| Movers : Identifies customers who have moved and provides their verified new or forwarding address | 45 p per positive flag |
| Address validation : Confirms and corrects an address against Royal Mail’s official Postcode Address File (PAF®) | 1 p per record |
Prices exclude VAT. You will only be charged per positive flag of potential wrong address for Movers and Goneaways. PAF is charged per record to check address accuracy.